IDEO’s David Kelley on Design Thinking
“To redesign a customer experience, you also have to redesign organizational structures, culture, etc., or you won’t produce the experiences you want”
Linda Tischler writes a great article about Ideo’s founder David Kelley over at Fast Company - http://www.fastcompany.com/magazine/132/a-designer-takes-on-his-biggest-challenge-ever.html
His methodology for solving problems, what he calls Design Thinking, is fantastic.
If only IDEO had an office here in Sydney.
